Levi Strauss & Co.: Driving Adoption of Green Chemistry

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Robert Strand & Martin Mulvihill

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    Professor Martin Mulvihill (Senior Advisor at the Berkeley Center for Green Chemistry) and Professor Robert Strand (Executive Director for the Berkeley-Haas Center for Responsible Business and Assistant Professor, Copenhagen Business School) prepared this case with Case Writer Victoria Chang as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

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