Lefit: Keeping the Chinese Workout Market Fit

Lefit: Keeping the Chinese Workout Market Fit

  • Case
  • Teaching Notes
Abstract

The leader in the gym industry in China, Lefit, has seen rapid growth and profitability since its founding in 2015. With over 500 locations, Lefit has established a technology platform that leverages consumer data to match customers with fitness opportunities such as classes, coaches, and even other gyms. Behaviors in China have changed since the 1980s: the population is more sedentary than prior decades and a new middle class is developing. Consumers with more disposable income are a target market for the fitness industry. While Lefit has a diverse model of gyms and partner organizations, they focus most of their offerings towards cheaper options without the long-term contracts of traditional gyms.

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