Case
Teaching Notes
Supplementary Resources
Abstract
The senior management team at Leclerc, one of the largest retailers in France, is considering how best to maintain growth in the highly regulated French retail industry. Strict limits on pricing and store construction will significantly limit Leclerc's flexibility; many of the traditional growth levers cannot be used. These regulations also have a major impact on competition. The executives at Leclerc must identify the optimal growth plan and then consider whether it will deliver the desired growth.
This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2024 Sage Publications, Inc. All Rights Reserved
Resources
Exhibit 1: Leading Companies in French Retail Food Industry
Brand | Format | Outlets | Sales (€ in millions) |
Carrefour | 1,338 | 35,101 | |
Carrefour | Hypermarket | 178 | 18,500 |
Champion | Supermarket | 547 | 7,102 |
Ed | Discount | 487 | 1,663 |
Other | Convenience | 126 | 7,836 |
Leclerc | 536 | 22,031 | |
Leclerc | Hypermarket | 536 | 22,031 |
Intermarché | 2,179 | 21,500 | |
Intermarché | Supermarket | 1,573 | 19,880 |
Ecomarche | Supermarket | 328 | 1,070 |
Netto | Hard discount | 278 | 550 |
Auchan | 379 | 17,200 | |
Auchan | Hypermarket | 118 | 14,000 |
Atac | Supermarket | 261 | 3,200 |
Casino | 3,358 | 17,512 | |
Geant | Hypermarket | 111 | 6,959 |
Casino/Monoprix | Supermarket | 2,772 | 6,555 |
Franbrix/Leaderprice | Discount | 475 | 3,490 |
This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2024 Sage Publications, Inc. All Rights Reserved