Leclerc: The Growth Challenge

Abstract

The senior management team at Leclerc, one of the largest retailers in France, is considering how best to maintain growth in the highly regulated French retail industry. Strict limits on pricing and store construction will significantly limit Leclerc's flexibility; many of the traditional growth levers cannot be used. These regulations also have a major impact on competition. The executives at Leclerc must identify the optimal growth plan and then consider whether it will deliver the desired growth.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

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Resources

Exhibit 1: Leading Companies in French Retail Food Industry

Brand

Format

Outlets

Sales (€ in millions)

Carrefour

1,338

35,101

Carrefour

Hypermarket

178

18,500

Champion

Supermarket

547

7,102

Ed

Discount

487

1,663

Other

Convenience

126

7,836

Leclerc

536

22,031

Leclerc

Hypermarket

536

22,031

Intermarché

2,179

21,500

Intermarché

Supermarket

1,573

19,880

Ecomarche

Supermarket

328

1,070

Netto

Hard discount

278

550

Auchan

379

17,200

Auchan

Hypermarket

118

14,000

Atac

Supermarket

261

3,200

Casino

3,358

17,512

Geant

Hypermarket

111

6,959

Casino/Monoprix

Supermarket

2,772

6,555

Franbrix/Leaderprice

Discount

475

3,490

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

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