Lean, Finely Textured Beef or Pink Slime: Controversial Debate

Lean, Finely Textured Beef or Pink Slime: Controversial Debate

  • Case
  • Teaching Notes
Abstract

This case study presents a debatable issue regarding lean finely textured beef (LFTB) also known as pink slime. The case presents how the nation’s leading fast food restaurants changed their major purchasing practices, not because of government regulations, but rather from increased pressure from consumers. Students learn the important role of social media tools in today’s technological environment.

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