The French postal service provider, La Poste, has expanded to become one of Europe's leading logistics, corporate services and financial providers. La Poste has been successful in France, Germany and the United Kingdom and, given this success, the company's leaders are looking to expand into other French-speaking nations. This case study asks readers to assess the various options open to La Poste, and to decide the right choice for the company's marketing and management teams.
La Poste: Pricing Banking Services
- Author: , &
- Publisher:SAGE Publications, Inc.
- Publication year:2012
- Online pub date:
- Discipline: International Marketing, Pricing
- Length:725 words
Country:FranceIndustry:Postal and courier activities| Financial service activities, except insurance and pension fundingOrganization:La PosteOrganization Size:Originally Published In:2012). La Poste: Pricing Banking Services. In International marketing (pp. 332– 333). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354., , & (Type:Online ISBN:9781506323251Copyright: © SAGE Publications, Inc. 2013