Krispy Kreme: The Franchisor That Went Stale

Krispy Kreme: The Franchisor That Went Stale

  • Case
  • Supplementary Resources
Abstract

The case depicts Krispy Kreme’s franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. Burton D. Cohen, retired senior vice president and chief franchise officer for McDonald’s Corporation from 1980 to 1999, explains the strengths and weaknesses in Krispy Kreme’s franchising strategy during the period from 1997 to 2006. Areas examined in the case include: franchisee agreements, accounting practices, volatility in stock valuation, franchise system growth, franchise ownership structure, product distribution strategy, and commissary growth. The case depicts how Krispy Kreme started and how it ended up in a low point.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles