KoldKraft Pakistan: An Entrepreneurial Journey

Abstract

The case describes the entrepreneurial journey of Tariq Siraj. He is a mechanical engineering graduate from UET Lahore and started his entrepreneurial journey right after his graduation. The sequence of events enabled him to discover his entrepreneurial mindset. The case starts with the opportunity recognition, evaluation and refinement process followed by the resource acquisition process for the new start-up. The case discusses the various influencers who helped Tariq to plunge into an entrepreneurial journey. This case is well suited to apply the Opportunity +People +Resources = Fit (Timmons model) to the case analysis. KoldKraft continued growth by diversifying its product and services portfolio and taking the business to wherever there was need for cooling and refrigeration solutions. The current economic circumstances however, left the business quite stagnant. The case further discusses the management dilemmas being faced by Tariq.

This case adds value towards the entrepreneurship literature in Pakistan as it describes the pursuit of entrepreneurial opportunities in the much ignored agriculture sector of the country. The use of technology to add value in the agriculture business in a creative and resourceful manner is a key lesson of the case.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

Resources

Exhibit 1a. Products & Services Portfolio

Plant Fabricated Products

Industrial Refrigeration Systems for Food & Beverage Processing

Plants & Equipment for Process Application

Services

Air cooled condensing units and low temperature unit coolers for commercial walk in coolers, freezers, refrigerated warehouses Pre-fabricated polyurethane injected insulated panels for walk in cooler/freezers Reefer containers up to 40 ft.

Cold Storage Rooms and Warehouses +18°C to–40°C Packaging House Freezing Plants Dairy and Ice Cream Plants Fish Plants Soft Drink Bottling Plants Blast Freezing System Tunnel Freezing System

Ammonia and Freon refrigeration systems for use of large scale processing facilities

Refrigeration contracting HVAC Contracting Turnkey Contracting Process/Refrigeration Consultancy Procurement of equipment Project management Scheduling Plant Commissioning Maintenance & After Sales Service

Exhibit 1b. Some Clients and Products/Services Offered

Sector/Industry

Clients (Market, Areas)

Products & Services

FMCG

Unilever Pakistan Ltd., Walls Ice Cream

Nestle, Milkpak Ltd. (Lahore)

Nestle, Ava (Islamabad, Karachi)

Nestle, Fontalia (Karachi)

Coca Cola (Gujranwala, Lahore, Rahim Yar Khan)

Continental Biscuits Ltd.

PepsiCo International (Lahore)

Mitchell’s Fruit Farms Ltd. (Lahore)

Haleeb Dairy Products, Chaudhry Dairies Ltd.

Engro Foods Ltd. (Sukkur, Sahiwal)

Shakarganj Food Products Limited

Cold Stores & Refrigerated Containers

Cold Stores & Refrigerated Containers

Hygienic Air Conditioning (HVAC)

Hygienic Air Conditioning (HVAC)

Cold Stores & HVAC works

Cold Store & Plant

Cold Stores, Air Washer, Installation

Chocolate Chilling Tunnel, Cream Chiller

Incubation, Freezing Plant, Cold Stores

Air Handling Units, Condensing Units

Chillers & Freezers

Hotels & Restaurants

McDonalds International (Lahore) KFC (Karachi, Lahore, Faisalabad, Hyderabad)

Marriot Hotel (Karachi, Islamabad)

Pearl Continental Hotels (Lahore, Peshawar, Karachi)

Walk in Chillers & Freezers Chillers & Freezers

Refrigeration System & Containers Cold Store with plant

Telecom

Warid Telecom (Pvt.) Ltd. (Peshawar, Sukkur, Faisalabad, Gujranwala)

Absorption Chillers, HVAC works

Transportation & Logistics

Daewoo Corporation Seoul, Korea

Singapore Airport Terminal Services Ltd.

Chillers

Blast Chiller & Freezer, Cold Store, Thawing Room

Poultry & Dairies

Stork PMT. BV Stork Belgium Big Bird Poultry

Bucha Poultry Complex

Ali Khan Tareen Farm (Lodharan)

Refrigeration plant

Transportation solution, one day old bird

Refrigerated containers, processing lines

Atmosphere control systems

Agricultural & Commodities Government & UN Programs

Cargill Pakistan Citrus

Sunflow Citrus Ltd., Sargodha

Ministry of Health, second family health project

Food and Agricultural Organization of the UN

PAMCO

Cold stores for citrus concentrate Cold stores and plant storage

Refrigeration containers, Vaccine logistics

Container, Fish transportation

Insulated panels, blast chiller room, walk in freezer and chiller, computerized data recording and monitoring systems

Defense Contacts

NDU

EMP proof containers, telemetry buses

Note: *This is not an exhaustive list and represents the nature of clientele.

Exhibit 1c. Export Clients

Client

Destination/Origin

Bakhresa Food Products Ltd.

Dar Es Salam

Abdul Monem Ltd. Igloo Ice Cream

Dhaka, Bangladesh

Dhaka Ice Cream Industries Ltd., Polar Ice Cream

Dhaka, Bangladesh

Kandghar Air Field

Kandahar, Afghanistan

Bagram Air Field

Kandahar, Afghanistan

Sanowara Drinks & Beverages Industries Ltd., Kwalty Ice cream

Chittagong, Bangladesh

Contrack International, Inc.

Cairo, Egypt

Relief International, USA

Jalalabad; Achin; Sherzad; Surkhrod; Khogyain, Afghanistan

IMGC Global

Bagram, Afghanistan

U.S AID, Food & Vegetables processing and storage

(Multiple)

UNICEF

Afghanistan

Payman Ice Cream

Afghanistan

Note: *This is not an exhaustive list as tends to represent clientele along different destinations.

Exhibit 1d. Senior Company Personnel & Employees

Executives

6

Managers, Engineering

12

Managers, Commercial

5

Administrative

25

Technical

150

Hourly Plant

70

Installations & Service

75

Total

343

Exhibit 2. Modelled Home Presentation

Figure

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

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