Case
Supplementary Resources
Abstract
The case describes the entrepreneurial journey of Tariq Siraj. He is a mechanical engineering graduate from UET Lahore and started his entrepreneurial journey right after his graduation. The sequence of events enabled him to discover his entrepreneurial mindset. The case starts with the opportunity recognition, evaluation and refinement process followed by the resource acquisition process for the new start-up. The case discusses the various influencers who helped Tariq to plunge into an entrepreneurial journey. This case is well suited to apply the Opportunity +People +Resources = Fit (Timmons model) to the case analysis. KoldKraft continued growth by diversifying its product and services portfolio and taking the business to wherever there was need for cooling and refrigeration solutions. The current economic circumstances however, left the business quite stagnant. The case further discusses the management dilemmas being faced by Tariq.
This case adds value towards the entrepreneurship literature in Pakistan as it describes the pursuit of entrepreneurial opportunities in the much ignored agriculture sector of the country. The use of technology to add value in the agriculture business in a creative and resourceful manner is a key lesson of the case.
This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2024 Sage Publications, Inc. All Rights Reserved
Resources
Exhibit 1a. Products & Services Portfolio
Plant Fabricated Products | Industrial Refrigeration Systems for Food & Beverage Processing | Plants & Equipment for Process Application | Services |
Air cooled condensing units and low temperature unit coolers for commercial walk in coolers, freezers, refrigerated warehouses Pre-fabricated polyurethane injected insulated panels for walk in cooler/freezers Reefer containers up to 40 ft. | Cold Storage Rooms and Warehouses +18°C to–40°C Packaging House Freezing Plants Dairy and Ice Cream Plants Fish Plants Soft Drink Bottling Plants Blast Freezing System Tunnel Freezing System | Ammonia and Freon refrigeration systems for use of large scale processing facilities | Refrigeration contracting HVAC Contracting Turnkey Contracting Process/Refrigeration Consultancy Procurement of equipment Project management Scheduling Plant Commissioning Maintenance & After Sales Service |
Exhibit 1b. Some Clients and Products/Services Offered
Sector/Industry | Clients (Market, Areas) | Products & Services |
FMCG | Unilever Pakistan Ltd., Walls Ice Cream Nestle, Milkpak Ltd. (Lahore) Nestle, Ava (Islamabad, Karachi) Nestle, Fontalia (Karachi) Coca Cola (Gujranwala, Lahore, Rahim Yar Khan) Continental Biscuits Ltd. PepsiCo International (Lahore) Mitchell’s Fruit Farms Ltd. (Lahore) Haleeb Dairy Products, Chaudhry Dairies Ltd. Engro Foods Ltd. (Sukkur, Sahiwal) Shakarganj Food Products Limited | Cold Stores & Refrigerated Containers Cold Stores & Refrigerated Containers Hygienic Air Conditioning (HVAC) Hygienic Air Conditioning (HVAC) Cold Stores & HVAC works Cold Store & Plant Cold Stores, Air Washer, Installation Chocolate Chilling Tunnel, Cream Chiller Incubation, Freezing Plant, Cold Stores Air Handling Units, Condensing Units Chillers & Freezers |
Hotels & Restaurants | McDonalds International (Lahore) KFC (Karachi, Lahore, Faisalabad, Hyderabad) Marriot Hotel (Karachi, Islamabad) Pearl Continental Hotels (Lahore, Peshawar, Karachi) | Walk in Chillers & Freezers Chillers & Freezers Refrigeration System & Containers Cold Store with plant |
Telecom | Warid Telecom (Pvt.) Ltd. (Peshawar, Sukkur, Faisalabad, Gujranwala) | Absorption Chillers, HVAC works |
Transportation & Logistics | Daewoo Corporation Seoul, Korea Singapore Airport Terminal Services Ltd. | Chillers Blast Chiller & Freezer, Cold Store, Thawing Room |
Poultry & Dairies | Stork PMT. BV Stork Belgium Big Bird Poultry Bucha Poultry Complex Ali Khan Tareen Farm (Lodharan) | Refrigeration plant Transportation solution, one day old bird Refrigerated containers, processing lines Atmosphere control systems |
Agricultural & Commodities Government & UN Programs | Cargill Pakistan Citrus Sunflow Citrus Ltd., Sargodha Ministry of Health, second family health project Food and Agricultural Organization of the UN PAMCO | Cold stores for citrus concentrate Cold stores and plant storage Refrigeration containers, Vaccine logistics Container, Fish transportation Insulated panels, blast chiller room, walk in freezer and chiller, computerized data recording and monitoring systems |
Defense Contacts | NDU | EMP proof containers, telemetry buses |
Note: *This is not an exhaustive list and represents the nature of clientele.
Exhibit 1c. Export Clients
Client | Destination/Origin |
Bakhresa Food Products Ltd. | Dar Es Salam |
Abdul Monem Ltd. Igloo Ice Cream | Dhaka, Bangladesh |
Dhaka Ice Cream Industries Ltd., Polar Ice Cream | Dhaka, Bangladesh |
Kandghar Air Field | Kandahar, Afghanistan |
Bagram Air Field | Kandahar, Afghanistan |
Sanowara Drinks & Beverages Industries Ltd., Kwalty Ice cream | Chittagong, Bangladesh |
Contrack International, Inc. | Cairo, Egypt |
Relief International, USA | Jalalabad; Achin; Sherzad; Surkhrod; Khogyain, Afghanistan |
IMGC Global | Bagram, Afghanistan |
U.S AID, Food & Vegetables processing and storage | (Multiple) |
UNICEF | Afghanistan |
Payman Ice Cream | Afghanistan |
Note: *This is not an exhaustive list as tends to represent clientele along different destinations.
Exhibit 1d. Senior Company Personnel & Employees
Executives | 6 |
Managers, Engineering | 12 |
Managers, Commercial | 5 |
Administrative | 25 |
Technical | 150 |
Hourly Plant | 70 |
Installations & Service | 75 |
Total | 343 |
Exhibit 2. Modelled Home Presentation
This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2024 Sage Publications, Inc. All Rights Reserved