- Teaching Notes
- Supplementary Resources
Jaipur Rugs Company Private Limited (JRCPL), an India-based family business established in 1999 by Nand Kishore Chaudhary (NKC), was no ordinary business organization. NKC established his family business as a distinguished socially responsible enterprise. He built his business from the export of hand-knotted carpets woven by more than 40,000 rural artisans from more than 600 villages in north and west India. More than 80% of these artisans were women and about 7,000 were tribal villagers.
At the age of 64, NKC was at a crossroads. He had successfully led JRCPL since its beginning, but now he had to make his family business less dependent on any family member and, in particular, on his own charismatic leadership, while ensuring that the firm continued to pursue profit without ...