Internet Vigilantism and Ashley Madison: Rebranding After a Cyberattack

Cases

Karen Robson & Leyland Pitt

  • Citations
  • Add to My List
  • Text Size

  • Case
  • lockedTeaching Notes
  • Author(s)
  • Looks like you do not have access to this content.

    Please login via your institution.

    Click here for free trial login.

  • You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.

  • Author Bio

    Karen Robson is Assistant Professor in the Department of Marketing and Hospitality at Central Michigan University, Mount Pleasant, Michigan, USA. She holds a BSc (Hons) in Psychology from Queen's University, Kingston, Ontario, Canada, an MA in Psychology, an MBA and PhD from Simon Fraser University, Vancouver, Canada. Karen's research investigates consumer innovativeness, including how consumers repurpose or use market offerings in ways not intended by the manufacturer, and the intellectual property law implications of this practice. A recipient of the Joseph-Armand Bombardier Canada Doctoral Scholarship, her work has appeared in journals such as MIS Quarterly Executive, Business Horizons, Journal of Marketing Education, Journal of Advertising Research, and Journal of Public Affairs.

    Leyland F. Pitt is the Dennis F. Culver EMBA Alumni Chair of Business, Beedie School of Business, Simon Fraser University, Vancouver, Canada, and also Affiliate Professor in Industrial Marketing at the Royal Institute of Technology, Stockholm, Sweden. He has also taught on executive and Master of Business Administration programs at schools such as the Graham School of Continuing Studies (University of Chicago), Columbia University Graduate School of Business, Rotterdam School of Management, and London Business School. His work has been published in such journals, as Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, California Management Review, Communications of the ACM, and MIS Quarterly (on which he also served as Associate Editor).

Back to Top