Interior Craftsmanship Inc.: Redirecting a Small Business for a New Generation

Cases

Annette Baron & Ashley Ismailovski

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  • Author Bio

    Annette Baron is a 30-year veteran of business and higher education. Having trained initially in medicine, she conceptualized, developed, and ran a successful executive search firm dedicated to the pharmaceutical and biotechnology industries. She then acquired an MBA and leveraged her small business experience and degree to transition into higher education. She began teaching at William Paterson University in 2010 and has become an integral part of the Cotsakos College of Business. Her pedagogical field of interest includes effective teaching with cases.

    Ashley Ismailovski is an MBA candidate with a marketing concentration at William Paterson University, having completed her undergraduate degree in management in 2017. She has gained valuable academic experience by serving as a graduate assistant to the Marketing & Management department at the Cotsakos College of Business at William Paterson University. Ashley has significant small business experience through employment at a closely held boutique bakery. Ashley has alleviated the growing pains of small businesses through her hands-on work as well as her primary research over the past eight years. She intends to pursue a career in marketing.

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