Insumat (Egypt) Conquers New Markets Internationally

Cases

Marina Apaydin, Hend Mostafa & Nora Chehouri

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  • Author Bio

    Dr Marina Apaydin is an Assistant Professor of strategic management at the American University in Beirut and the Director of Middle East and North Africa Regional Case Initiative. Dr Apaydin holds a PhD degree in strategic management and innovation from the Western University (Canada), an MBA in Finance and International Business and an MA in Islamic Studies, both from the University of California at Los Angeles (UCLA), and an MS in Unmanned Aerial Vehicles (UAV) from the Leningrad Electrical Engineering University (LETI). Before moving to academia, Dr Apaydin held a position of the Deputy Director for Management at UNESCO's World Heritage Center in Paris, France. Dr Apaydin has more than 20 years of professional experience in finance, business consulting, and marketing in several industries across Europe, the Middle East, and the United States. She also taught strategic management, innovation, international business, ethics, and business communications and delivered workshops on case writing, teaching, and learning to professors and students at several universities in Canada, Turkey, China, Egypt, and Lebanon. She has published impact-factor academic and practitioner articles on these subjects. Dr Apaydin works and teaches in English, French, Italian, Russian, and Arabic.

    Hend Mostafa graduated from the American University in Cairo in 2005 with a major in business administration with a concentration in marketing and a minor in psychology. In 2011, she completed her MBA from the American University in Cairo with a marketing concentration. Since 2010, she has been writing business cases that were published at the Richard Ivey School of Business, University of Western Ontario, McGraw-Hill Education, and in the Innovations: Entrepreneurship, Values, and Development journal published by MIT Press. Her case “Privatization of Madinat Nasr Housing and Development” was distributed at the Global Entrepreneurship Summit in Istanbul, Turkey in December 2011. She also developed and presented the business case “Azza Fahmy Jewelry: From a Local Bazaar to a Fashion Runway” at the Academy of International Business (AIB) MENA Conference: East Meets West in 2013.

    Nora Chehouri is a graduate of the American University of Beirut with a degree in business administration and concentration in decision systems. She has been working as a research assistant with Dr Apaydin on a number of academic projects.

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