Innovation in the Midst of Uncertainty – A Case Study of Mahindra Reva Electric Vehicles Private Limited

Innovation in the Midst of Uncertainty – A Case Study of Mahindra Reva Electric Vehicles Private Limited

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

This case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, when it was launched in the Indian market. Mahindra Reva Electric Vehicles had taken up the challenge of manufacturing an energy efficient concept car and tried to achieve operational success. However, with its limited consumer pull, the company had to strengthen its marketing strategies to gain consumer acceptance. On the other hand, at the global level, the ecosystem lacked support from governments on the concept and infrastructure of this product category.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles