Innovation and Entrepreneurship in Established Organizations: Micro Cases on Intrapreneurship

Innovation and Entrepreneurship in Established Organizations: Micro Cases on Intrapreneurship

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  • Teaching Notes
Abstract

“Intrapreneurship” is the accepted name for entrepreneurship conducted inside an established business or organization. Choices involving innovation within the corporate enterprise inevitably include a higher degree of risk and uncertainty than decisions about routine operations. Teaching intrapreneurship itself is a challenge because of the wide variety of possible settings and fact situations. Presented here are three short cases, each less than a page, highlighting the challenge of entrepreneurial decision-making for the nontraditional entrepreneur. These scenarios involve a nonprofit trade association, a Federal government contractor, and a small private college. Each micro case is taken from an actual enterprise operating in the greater Washington, DC region, around the nation’s capital. Names and, in some cases, descriptions of the business have been altered to preserve anonymity. The ...

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