- Teaching Notes
Hubble Contacts, a direct-to-consumer startup, offers low-cost contact lens prescriptions. Products are delivered using the Federal Trade Commission’s “passive verification” approach, which led to non-face-to-face verification of prescriptions, which has led to prescription errors. While many customers report being satisfied with Hubble Contacts’ products, several have reported negative consequences to their eye health. Despite regulation criticisms, Hubble Contacts’ leadership has denied accusations of malpractice, and the company continues to follow a passive verification approach while maintaining high annual revenues.