The case centres on a crisis that embroiled Huawei, a Chinese telecommunications company. In 2013, Swiss police raided Huawei’s Swiss headquarters and found a number of individuals, who only possessed tourist visas and were thus working at the company illegally. Additionally, before the raid, Huawei had been criticised for the poor working conditions of its workers in Switzerland. Part two of this two part case series resumes the narrative sevent months after the rain by Swiss police and discsses how Huawei can reapir its brand image in Switzerland.
Huawei – The Challenges of Going Global Part B: What Does the Brand Stand for?
- Publisher:University of Zurich
- Publication year:2019
- Online pub date:
- Updated:June, 2020
- Discipline: Recruitment & Retention, Brand Management & Strategy, Public Relations (Business)
- Contains:Document | Supplementary Resources | Teaching Notes
- Length:3,089 words
Industry:TelecommunicationsOrganization:HuaweiOrganization Size:Originally Published In:2019). Huawei – The challenges of going global Part B: What does the brand stand for?. S2CSC 005-16-03. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.(Type:Online ISBN:9781529723137Copyright: © 2019 The Swiss Chinese Case Study Center of the University of Zurich.