How Did a Newly Launched Brand Combat the Economic Crisis?

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Nükhet Vardar

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  • Author Bio

    Dr. Vardar has been studying and practicing international marketing and advertising since 1983. After receiving her PhD in international advertising from The University of Manchester Institute of Science and Technology, UK in 1990, she worked in international ad and media agencies as a professional while pursuing additional academic degrees. In 2002, she returned to academia at Yeditepe University as a member of the Faculty of Economics and Business Administration in Istanbul, Turkey, where she became a professor in marketing in 2004. She founded her own consulting firm, El Izi Communications Consultancy, Turkey in 2002, where she continues to provide consulting services. At the end of 2016, Dr. Vardar launched her company’s U.K. subsidiary, El Izi Communications Consultancy U.K. Limited, to starta novel e-learning project. She divides her time between London and Istanbul.

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