Hotel Benchmarking Task Force: A Case Study

Hotel Benchmarking Task Force: A Case Study

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

This case study is a simulated “task force” assignment. The case involves an underperforming unit of a multi-unit hotel chain. The unit is failing across multiple parameters including market share, revenue and cost performance, labor productivity, inventory turnover, and guest satisfaction. The supporting documentation is similar to that be found in industry practice. A series of reports is presented for students to analyze with the goal of proposing solutions for the unit management to take to move the unit performance closer to the company performance benchmarks.

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