Groupthink in the Sweat Lodge

Abstract

In 2009, spiritual seekers paid to attend a five-day Spiritual Warrior Retreat near Sedona, Arizona, led by self-help expert and New Age guru James Arthur Ray. During the final activity of the retreat, in an overcrowded, overheated sweat lodge, three participants died and a further 20 required urgent medical attention. This case study investigates the role that ‘groupthink’ could have had in this tragic outcome, and asks readers to consider the ethical implications therein.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

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