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Groupon Goes Public: Communication Strategy and Challenges

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Jun Frank, Eric Sauerhoff & James S. O’Rourke

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Frank, J., Sauerhoff, E. & O’Rourke, J., (2011). Groupon goes public: Communication strategy and challenges. In SAGE Business Cases. 2019. 10.4135/9781526403834

Frank, Jun, Eric Sauerhoff and James S. O’Rourke. "Groupon Goes Public: Communication Strategy and Challenges." In SAGE Business Cases. SAGE Publications Ltd., 2019. 10.4135/9781526403834.

Frank, J, Sauerhoff, E & O’Rourke, J 2011. Groupon Goes Public: Communication Strategy and Challenges, In SAGE Business Cases, SAGE Publications Ltd., viewed 12/10/2019, 10.4135/9781526403834.

Frank, Jun, et al. "Groupon Goes Public: Communication Strategy and Challenges." SAGE Business Cases. SAGE Publications Ltd., 2019. SAGE Knowledge. Web. 12/10/2019.

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    Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion. However, the offbeat, local e-commerce firm has come under intense media and investor scrutiny during the IPO process over its business model, financial viability, and accounting practices. After postponing its IPO amidst market uncertainty, Groupon must work to restore credibility with the investor community.

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  • Author Bio

    CASE TEXT AND RESEARCH

    Jun Frank

    Eric Sauerhoff

    CASE EDITOR

    James S. O’Rourke

    James S. O’Rourke teaches management and corporate communication at the University of Notre Dame, where he is Professor of Management and the Arthur F. and Mary J. O’Neil Director of the Eugene D. Fanning Center for Business Communication. In a career spanning four decades, he has earned an international reputation in business and corporate communication.

    His publications include Management Communication: A Case Analysis Approach (5th edition, Prentice-Hall, 2013), and The Truth About Confident Presenting (The Financial Times, 2008). Professor O’Rourke is senior editor of an eight-book series on Managerial Communication from Cengage Publishing and is principal author or directing editor of more than 350 management and corporate communication case studies.

    Professor O’Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a doctorate in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments in such schools as the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ’s College, University of Cambridge in England during the 1970s. He has delivered invited lectures at leading universities and institutes in Switzerland, the United Kingdom, Germany, Italy, Denmark, Singapore, Belgium, and Spain.

    He is a trustee of The Arthur W. Page Society and the Institute for Public Relations, a member of the Reputation Institute, and the Management Communication Association.

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