Groupon Goes Public: Communication Strategy and Challenges

Author:
Jun Frank
,
Eric Sauerhoff
&
James S. O’Rourke
Publisher:The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
- Publication year:2011
- Online pub date:January 04, 2017
Discipline: Corporate Finance, Corporate Venturing, E-Commerce
Contains:Supplementary Resources | Teaching Notes
Length:5,333 words
DOI:http://dx.doi.org/10.4135/9781526403834
Region:Northern America

Country:United States of America

Edition:NA

Industry:Retail trade, except of motor vehicles and motorcycles

Organization:Groupon

Organization Size:
Large info

Originally Published In:
Frank, J. , Sauerhoff, E. , & O’Rourke, J. S. ( 2011). Groupon goes public: Communication strategy and challenges. 11-11. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Type:
Indirect case info

Online ISBN:9781526403834

Copyright: © 2011. The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame

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Teaching Notes
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Abstract

Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion. However, the offbeat, local e-commerce firm has come under intense media and investor scrutiny during the IPO process over its business model, financial viability, and accounting practices. After postponing its IPO amidst market uncertainty, Groupon must work to restore credibility with the investor community.

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  Frank, J., Sauerhoff, E. & O’Rourke, J. S., (2011). Groupon goes public: Communication strategy and challenges. In SAGE Business Cases. 2020. 10.4135/9781526403834
  
  Frank, Jun, Eric Sauerhoff and James S. O’Rourke. "Groupon Goes Public: Communication Strategy and Challenges." In SAGE Business Cases. SAGE Publications Ltd., 2020. 10.4135/9781526403834.
  
  Frank, J, Sauerhoff, E & O’Rourke, J S 2011. Groupon Goes Public: Communication Strategy and Challenges, In SAGE Business Cases, SAGE Publications Ltd., viewed 10/31/2020, 10.4135/9781526403834.
  
  Frank, Jun, et al. "Groupon Goes Public: Communication Strategy and Challenges." SAGE Business Cases. SAGE Publications Ltd., 2020. SAGE Knowledge. Web. 10/31/2020.
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