Goldmyk – Born Global (A)

Abstract

The case centers on Ma Shuhua the CEO of Goldmyk headwear, a Chinese manufacture in Qingdao, north east China. As production costs rise in China due to greater environmental regulation and the increasing cost of land as well as a possible trade war between the U.S.A and china. Ma Shuhua must consider if he should relocate his business to a country with cheaper production costs or focus on domestic markets rather than exporting goods to Europe and China.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

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Resources

Exhibit 1: Goldmyk’s Global Sales

Figure

Source: Authors’ own research based on Goldmyk data

Exhibit 2: Ma’s Personal Notes in the Book Why Business Needs Philosophy Written by Kazuo Inamori1

Figure

1Kazuo Inamori is a Japanese philanthropist, entrepreneur and the founder of Kyocera and KDDI. He was the chairman and now the honorary adviser of Japan Airlines. At Kyocera, Inamori implemented his Amoeba Management system, which begins with dividing an organization into small units called “amoebas.” Each amoeba leader is responsible for drafting plans and goals for the unit. Amoebas achieve their goals through collaboration and the hard efforts of all their amoeba members. In this system, every employee plays a major role and voluntarily participates in managing the unit, achieving what is known as “Management by All.” The Amoeba Management System has been implemented at approximately 600 companies, including Kyocera, KDDI and Japan Airlines (JAL), where Inamori led the successful turnaround initiative.

Source: Official Website of Kazuo Inamori, 2017

Exhibit 3: Product On-Demand for Special Events

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Source: Goldmyk

Exhibit 4: Presentation of Goldmyk on Alibaba

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Source: Goldmyk

Exhibit 5

Video 1. A Discussion with Ma Shuhua (CEO)
Transcript

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

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