Global Hotel Alliance: Strategy Discovery Moving East


Peter Zámborský & Michael A. Kruesi

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  • Author Bio

    Dr. Peter Zámborský is a Senior Lecturer in the Department of Management and International Business at the University of Auckland, New Zealand. He is also the Director of Featherlight Enterprises, a provider of solutions for understanding global business. Peter worked for The Economist Group, UK, and taught at Harvard Summer School and Brandeis University in the US. He has published in the areas of international business, management and economics. Peter is the author of the e-textbook International Business and Global Strategy (2016) available through

    Dr. Michael A. Kruesi is an assistant professor in the Department of International Tourism Management at the National Kaohsiung University of Hospitality and Tourism, in Taiwan. Michael is on the editorial board of the European Journal of Management Issues and has published in the areas of international business and management in the hotel sector. His work has appeared in the International Journal of Hospitality Management, the International Journal of Hospitality and Tourism Administration, and the International Journal of Hospitality and Tourism.

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