Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil’s Lupo S.A.

Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil’s Lupo S.A.

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Abstract

A successful third-generation family business explores whether or not to continue in business as a family into the fourth generation. If they do decide to move forward as a family business, how can they cultivate knowledge and interest among the forty-plus fourth-generation family members?

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