“I Love Twitter”: A Case Study Exploring Local Sports Broadcasters’ Impressions of Twitter

“I Love Twitter”: A Case Study Exploring Local Sports Broadcasters’ Impressions of Twitter

  • Case
Abstract

The daily routine of local sports broadcasters is as busy as it has ever been, as they are expected to anchor the evening sportscast, write stories, film games, and update the station Web site. Twitter has added yet another duty to their job, but they do not seem to mind this assignment. In a survey of local sports broadcasters throughout the U.S., over 90% of those who responded to the survey said they either “liked” or “loved” Twitter. In addition, more than 80% of respondents said that they did not consider using Twitter at work to be a burden. Implications regarding extra-role behaviors and work engagement are discussed.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles