Exploring the Business Potential of Chipotle Mexican Grill’s Expansion in China

Exploring the Business Potential of Chipotle Mexican Grill’s Expansion in China

  • Case
  • Teaching Notes
Abstract

This case study on Chipotle Mexican Grill’s expansion to China examines the feasibility of such strategy through applying analytic tools such as SWOT, BCG Model, Co-alignment Model, etc. Students are encouraged to evaluate further on the possibilities for Chipotle to succeed via insights derived from these tools.

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