Executive Crisis at Lululemon: Who Is Responsible for Establishing Company Culture?

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Arpita Agnihotri & Saurabh Bhattacharya

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  • Author Bio

    Arpita Agnihotri is an Assistant Professor of Management at Pennsylvania State University in Harrisburg, PA, USA. Her primary research interests include International Business and Strategic Marketing. Her business case studies appear in SAGE Business Cases and Ivey Publishing.

    Saurabh Bhattacharya is a Lecturer in Marketing at Newcastle University Business School, Newcastle upon Tyne, UK. His primary research interest is Online Marketing. His business case studies appear in Ivey Publishing, SAGE Business Cases, and SAGE Research Methods Cases.

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