The Exportation of Event Expertise: Taking Best Practice to International Markets in the MICE Sector

The Exportation of Event Expertise: Taking Best Practice to International Markets in the MICE Sector

  • Case
Abstract

This case study aims to provide students with an example of best practice in venue provision and operations in the MICE (Meetings, Incentives, Conference and Exhibitions) sector through an analysis of the International Convention Centre (ICC), Birmingham, UK.In the context of the purpose-built conference centre, the case study will focus on two areas in particular. Firstly, it will identify key success factors for facilities in delivering events and includes the support that key stakeholders can provide when hosting major international events. Secondly, it focuses on the development of international consultancy projects as part of a strategic growth plan. Using the management of the Convention Centre Dublin (CCD) as a specific example, it subsequently identifies the necessary cultural considerations and the intellectual capital required to undertake such consultancy in international markets.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles