Entrepreneurs Held Hostage: Hang-ups at TravelHangar.com

Abstract

This case addresses how students might actually proceed in starting their own Internet company. It is inevitable that many students will currently be thinking about their big idea that will reshape the Internet. A story from this business area is easy to relate to for most students, and discussion flows readily. The case revolves around the two founders’ issues with their business as they move further away from the university setting. When the venture was created, they did all the work, including sales. As they moved on to careers, they found students to replace them on the sales front. As they slowly moved out of the day-to-day workings of the enterprise, a problem arose with their new key sales person – he was doing all the work and only getting a portion of the returns.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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