Influencing Employees’ Predisposition Toward Taking Communication Responsibility Through Internal Communication

Influencing Employees’ Predisposition Toward Taking Communication Responsibility Through Internal Communication

  • Case
  • Teaching Notes
Abstract

Contemporary management increasingly acknowledges that employees have an important responsibility for communication. In employees’ interactions with supervisors, colleagues, and external stakeholders, they actively participate in the co-construction of everything from the organization’s internal communication climate, to the brand and reputation of the organization. This case encourages students to reflect upon, discuss, and provide possible solutions for how to make employees aware of their communication roles and their communication responsibility. The case stimulates students to consider holistically the intricate relationship between the internal and external communication of an organization. At first, making employees aware of their communication role and responsibilities might seem like a fairly simple task, as explicating communicative role expectations in policies and other texts aimed towards employees may appear to be a straightforward solution. However, employees’ communication role and responsibility might be more complex than initially assumed. Therefore, this case also invites students to reflect upon the multifaceted nature of employees’ communication role and communication responsibility.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles