Employee Resistance to Change: Is It the Message or the Messenger?

Employee Resistance to Change: Is It the Message or the Messenger?

  • Case
  • Teaching Notes

The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified four pertinent changes as part of his aggressive growth strategy. The proposed changes pertain to shift in market focus, reorganization of the sales and marketing vertical, revised targets, and revised compensation structure with increase in variable pay. Sreenath’s meeting with his core team regarding the proposed changes indicates that he is likely to face resistance during change implementation. The case draws attention to the salience of communication practices surrounding change, and highlights the need to attend to employee perspective during change.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles