ECOncrete: Born Global in Israel

Abstract

This case highlights the concrete startup ECOncrete, a company based in Israel that has created an environmentally friendly product that targets coastal construction. Successful start-ups spawned in Israel often generate significant revenue beyond Israel’s borders. The case looks at the composition of concrete, the competitive landscape, and how ECOncrete’s offering is different, incorporating expertise from the founding scientists of ECOncrete, Dr. Ido Sella and Dr. Shimrit Perkol-Finkel. The decision point of the case focuses on manufacturing or licensing as the best strategic move to grow ECOncrete’s business.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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