Dominance to Near Demise: Can Boeing Return to Its Position as the World’s Largest Aircraft Manufacturer?

Dominance to Near Demise: Can Boeing Return to Its Position as the World’s Largest Aircraft Manufacturer?

  • Case
  • Teaching Notes
Abstract

Many companies, from local to large multinational firms, face fierce competition around the world. In response, managers often take aggressive and hasty actions. Many of these actions have major financial and reputational implications. Underscoring two deadly crashes that made global news headlines, this case details a series of spiraling events that brought the world’s largest aircraft manufacturer to its knees. The case analyzes the technical, managerial, market, and regulatory issues that eventually contributed to the grounding and halt of production of Boeing’s best-selling model. Managerial and ethical questions are raised on the topics of product design, safety, and negligence. The case challenges students to consider the dilemmas around managing the interests of various stakeholders as well as the dual pressures of balancing financial profit vis-à-vis social purpose.

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