DHL and Facilitating Small Business Trade

Abstract

This case study tracks the growth of DHL, from a small courier between California and Hawaii, to an international shipping organization. In more recent years, DHL has directed focus to facilitating trade for small and medium businesses in emerging markets, and this case investigates the various strategies by which these markets are reached.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles