David Bowie was more than a man with a band; he was a man with a brand, and he continually blurred the line between personal and professional, leading to both popularity and controversy. He was an English singer, songwriter and actor for over five decades, regarded by critics and musicians as an innovator. During his lifetime, his record sales, estimated at 140 million worldwide, made him one of the world’s best-selling music artists. In the UK, he was awarded nine Platinum album certifications, eleven Gold and eight Silver, releasing eleven number-one albums. In the US, he received five Platinum, seven gold certifications, and he was inducted into the Rock and Roll Hall of Fame in 1996. His career significantly influenced popular music and culture and was marked by invention, reinvention, and visual presentation. We can learn many marketing and financing lessons from David Bowie, specifically about branding, reinvention, and innovation.