A Transition Towards a Data-Driven Business Model (DDBM): A Case Study of Nettavisen Online Newspaper Publishing


Mohamed Zaki, Tor Bøe-Lillegraven & Andy Neely

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  • Author Bio

    Dr Mohamed Zaki is Research Associate at Cambridge Service Alliance, University of Cambridge. His principal research interests lie in the field of big data analytics and its impact on service science, customer experience and data-driven business models. Mohamed leads various research projects and investigates the role of big data analytics for making better business decisions within a complex service network. He has a number of publications in highly ranked journals such as Journal of Service Research, as well as many proceedings in leading conferences. Currently, he investigates “how big data could play a role in improving and optimising services within complex service network organisations” in different sectors such as education, asset heavy and defence.

    Tor Bøe-Lillegraven spent the last 15 years in multinational technology and media companies, leading change in the intersection between digital technology, business development and people management. He has excellent analytical skills and extensive experience in selling, developing, scaling and delivering consulting services, business analytics as well as tech solutions in a global market. Throughout his professional career, he has been fortunate to balance real-life work experience with his passion for scientific research, most recently a PhD in Economics and Strategic Leadership from Copenhagen Business School where he focuses on big data analytics implications for business model innovation and leadership practice. He also has dual Master Degrees in Innovation and Management, and a BA in Communication. His media background has given him excellent communications and networking skills, which help him to establish and maintain strong client relationships as well as strategic partnerships.

    Professor Andy Neely is Founding Director of the Cambridge Service Alliance external link and the Royal Academy of Engineering Professor of Complex Services. He is widely recognised for his work on the servitisation of manufacturing, as well as his work on performance measurement and management. Previously he has held appointments at Cranfield University, London Business School, Cambridge University, where he was a Fellow of Churchill College, Nottingham University, where he completed his PhD and British Aerospace. He was Deputy Director of AIM Research—the UK's management research initiative—from 2003 until 2012 and was elected a Fellow of the Sunningdale Institute in 2005, a Fellow of the British Academy of Management in 2007, an Academician of the Academy of Social Sciences in 2008 and a Fellow of the European Operations Management Association in 2009.

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