Dangerous Detergent: Dealing With the Tide Pod Challenge

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Karen Robson

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  • Author Bio

    Karen Robson is Assistant Professor in the Odette School of Business at the University of Windsor, Ontario. She holds a BSc (Hons) in Psychology from Queen’s University, and an MA in Psychology, MBA and PhD from Simon Fraser University. Karen’s research investigates consumer innovativeness, including how consumers repurpose or use market offerings in ways not intended by the manufacturer, and the intellectual property law implications of this practice. A recipient of the Joseph-Armand Bombardier Doctoral Scholarship, her work has appeared in journals such as MIS Quarterly Executive, Business Horizons, Journal of Marketing Education, Journal of Advertising Research, and Journal of Public Affairs.

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