Crimson Cup Bangladesh: Expanding the Coffee Market to the Youth of Bangladesh

Crimson Cup Bangladesh: Expanding the Coffee Market to the Youth of Bangladesh

  • Case
  • Teaching Notes
Abstract

By examining the expansion and operations of Crimson Cup, a U.S.-based coffee shop in Bangladesh, the case highlights challenges faced by a company in the hot beverage industry in a developing nation. These challenges include competitors, employee retention, supply, and the coffee culture of the country. The case also considers the company’s philosophy in operating its coffee house, its strategy and accomplishments, and the changing behaviors of consumers.

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