Creating a Market for Low-Cost Menstrual Hygiene Products in India

Creating a Market for Low-Cost Menstrual Hygiene Products in India

  • Case
  • Teaching Notes

Unhygienic practices in menstrual management are a major public health concern in India. This issue affects socio-economically vulnerable women in both rural and urban areas. The major challenge for health professionals and policy- makers is addressing myths associated with the biological process of menstruation. These myths make the hygienic management of menstruation difficult, and ultimately lead to school drop-out, loss of productive employment, and many reproductive tract infections and diseases. Traditionally, women use clothes, mud, leaves, dung and animal skins to stop the monthly flow of blood. Sanitary napkins currently available in the market are too expensive for many women. Cost and cultural barriers to access have struck a chord with some social entrepreneurs, such as Better Tomorrow (BT), a non-governmental organization whose aim is ...

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