Conviviality Evaluated: Market Entry and Expansion Strategies at the Pernod Ricard Groupe

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Camilla Jensen & Peter Zámborský

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  • Author Bio

    Camilla Jensen (MA in Economics and English, PhD in Economics both from University of Southern Denmark) has served as Assistant and Associate Professor at Copenhagen Business School, External Lecturer in Comparative Economics at Copenhagen University, Associate Professor at Kadir Has University in Istanbul, and Director of Studies and Associate Professor at Nottingham School of Economics in Malaysia. She has also been a Research Fellow with the Center for Social and Economic Research (CASE) in Warsaw, Poland.

    Dr Peter Zámborský is a Senior Lecturer in the Department of Management and International Business at the University of Auckland, New Zealand. He is also the Director of Featherlight Enterprises, a provider of solutions for understanding global business. He worked for The Economist Group, UK, and taught at Harvard Summer School and Brandeis University in the US. He has published in the areas of international business, management, and economics, and is the author of the e-textbook International Business and Global Strategy (2016) available through Bookboon.com.

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