Coca-Cola's MDCs: Distribution Effectiveness vs Social Responsibility?

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Stephanie Townsend & Geoff Bick

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  • Author Bio

    Stephanie Townsend, BA, BBibl (Hons), MPhil Journalism, is a research associate at the Wits Business School case centre and has written more than 30 case studies, covering a broad range of subject areas.

    At the time of writing this case, Professor Geoff Bick, BSc (Elec. Eng.), BCom, MBA, D.Phil, CM, was a professor of marketing at Wits Business School, Johannesburg, South Africa. He is currently a professor of marketing at the Graduate School of Business at the University of Cape Town. He has published in various international academic journals, including the Journal of Marketing Management, the Journal of Product and Brand Management, and the International Journal of Bank Marketing.

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