Coca-Cola Brews a Hot Acquisition: Costa Coffee

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Ahmed Maamoun

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  • Author Bio

    Ahmed Maamoun worked in the fields of international business and marketing from 1991 to 2002, employed by multinational companies in the Middle East and New Zealand. In 2003 he became a college professor, and he has since taught management and marketing classes at both undergraduate and MBA levels, including international business, marketing management, international management, strategic management, principles of marketing, international marketing, consumer behavior, marketing research, marketing strategy, fundamentals of marketing, retailing, advertising, and green marketing. His research has been published in the Journal of Business Case Studies, the Journal of Business & Economics Research, Ivey Publishing, Case Research Journal, and Business Studies Journal. He lives and teaches in the United States.

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