Classeek Spirits of the World: E-business Internationalization

Classeek Spirits of the World: E-business Internationalization

  • Case
  • Teaching Notes
Abstract

This case study examines the motivations and barriers to small firm internationalization. The entrepreneur’s human and reputational capital, experience and knowledge are leveraged to address barriers. An e-business platform strategy is illustrated. At a secondary level, the case also demonstrates the challenges inherent in revitalizing family businesses over generations of ownership.

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