‘Change4Life’: Tackling Obesity at a Population Level

‘Change4Life’: Tackling Obesity at a Population Level

  • Case
Abstract

The Department of Health, in conjunction with the Department for Children, Schools and Families (DCSF) and other government departments, non-government organisations (NGOs), academics and a number of commercial- sector partners, developed a three-year social marketing- based programme to fight the UK's growing obesity problem. Being a national programme, the programme took place between 2007 and 2008 and provided useful insight emanating from various marketing analytical tools and strategies.

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