Challenging Sector Conventions

Abstract

One strategy for the successful entrepreneur is to go against the grain and challenge sector conventions. This was the approach taken by Samuel Walton Moore in the creation of Wal-Mart, now one of the largest retailers worldwide.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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