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CBS News: Challenging the Authenticity of a News Source

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Christopher C. Stevenson, Kevin P. Suhanic & James S. O’Rourke

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Stevenson, C., Suhanic, K. & O’Rourke, J., (2005). CBS news: Challenging the authenticity of a news source. In SAGE Business Cases. 2019. 10.4135/9781526406101

Stevenson, Christopher C., Kevin P. Suhanic and James S. O’Rourke. "CBS News: Challenging the Authenticity of a News Source." In SAGE Business Cases. SAGE Publications Ltd., 2019. 10.4135/9781526406101.

Stevenson, C, Suhanic, K & O’Rourke, J 2005. CBS News: Challenging the Authenticity of a News Source, In SAGE Business Cases, SAGE Publications Ltd., viewed 10/16/2019, 10.4135/9781526406101.

Stevenson, Christopher C., et al. "CBS News: Challenging the Authenticity of a News Source." SAGE Business Cases. SAGE Publications Ltd., 2019. SAGE Knowledge. Web. 10/16/2019.

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    Just weeks before the tightly contested 2004 presidential election, the CBS television network aired a feature story alleging that President George W. Bush received preferential treatment while in service to the Texas Air National Guard. At the center of the story are photocopies of memos supporting the allegations. Almost immediately following the broadcast, bloggers and news sites begin to question the authenticity of these memos. The maelstrom that ensues questions CBS’ and Dan Rather’s motives, and both the credibility and the role of broadcast media in the internet age.

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  • Author Bio

    CASE TEXT AND RESEARCH

    Christopher C. Stevenson

    Kevin P. Suhanic

    CASE EDITOR

    James S. O’Rourke

    James S. O’Rourke teaches management and corporate communication at the University of Notre Dame, where he is Professor of Management and the Arthur F. and Mary J. O’Neil Director of the Eugene D. Fanning Center for Business Communication. In a career spanning four decades, he has earned an international reputation in business and corporate communication.

    His publications include Management Communication: A Case Analysis Approach (5th edition, Prentice-Hall, 2013), and The Truth About Confident Presenting (The Financial Times, 2008). Professor O’Rourke is senior editor of an eight-book series on Managerial Communication from Cengage Publishing and is principal author or directing editor of more than 350 management and corporate communication case studies.

    Professor O’Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a doctorate in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments in such schools as the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ’s College, University of Cambridge in England during the 1970s. He has delivered invited lectures at leading universities and institutes in Switzerland, the United Kingdom, Germany, Italy, Denmark, Singapore, Belgium, and Spain.He is a trustee of The Arthur W. Page Society and the Institute for Public Relations, a member of the Reputation Institute, and the Management Communication Association.

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