Castlight Health: Disrupting the Health Care Industry

Castlight Health: Disrupting the Health Care Industry

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-to-business based subscription model where the employees of Castlight’s clients could research health care costs before receiving care. The case study focuses on the company’s newest product, a reference-based pricing product, and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles