Carolina Lunker Sauce

Carolina Lunker Sauce

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

The case outlines the state of the recreational fishing industry and how Matt and Russ Cobb came to invent a new fishing attractant called Carolina Lunker Sauce. The produce although receiving high praise from fisherman has a high tag. Russ and Matt Cobb, are debating reducing the price of their new product in order to secure an important first order.

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