Can Walmart+ Compete With Amazon Prime?

Can Walmart+ Compete With Amazon Prime?

  • Case
  • Teaching Notes
Abstract

This case covers Walmart’s recently launched online membership program, Walmart+, ostensibly to compete with Amazon’s similar (although much more robust) Prime service. In a year that has seen a huge boom in online shopping, Walmart+ seems well-timed for the company, although whether it can cut into Amazon’s formidable dominance in the field (or whether it can avoid the kind of labor challenges and scrutiny Amazon has faced) remains to be seen.

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