Case
Teaching Notes
Abstract
Globally, there is a mounting awareness that the outbound Chinese market is large and growing rapidly. Destination managers, who seek to promote sustainable tourist behaviour and community well-being need to be aware of the motives and needs of this key tourism group. Insightful, research–derived information on the views of the market can be a key to superior management. The case study highlighted an individual blog as well as blog postings of an influential set of Chinese tourists who share on-line their recreational vehicle (RV) travelling experiences in Australia.
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