Communicating Brand Identity on Social Media: A Case Study of the Use of Instagram and Twitter for Collegiate Athletic Branding
- Online Pub. Date: January 02, 2018
- Original Pub. Date: 2016
- Subject: Ethical & Sustainable Marketing, Sports Management
- Level: Basic
- Type: Direct case
- Length: 11029 words
- Copyright: © 2016 Human Kinetics, Inc.
- Region Northern America Country United States of America
- Industry Sports activities and amusement and recreation activities
Originally Published in:
2016). Communicating brand identity on social media: A case study of the use of Instagram and Twitter for collegiate athletic branding. International Journal of Sport Communication, 9(4), 476–498., & (
- Publisher: Human Kinetics, Inc.
- DOI: http://dx.doi.org/10.1123/ijsc.2016-0073
- Online ISBN: 9781526438232