Bicycling and Coast City: Part A – Case Background, Problem Definition, and Stakeholders

Abstract

Bicycling and Coast City is a single comprehensive case study based upon a fictionalized city on the central coast of a Western state. Following a string of cyclist injuries and casualties along the bustling central corridor of Coast City, city leaders decide that action must be taken to improve the safety and mobility of local cyclists. The broad purposes of the case revolve around identifying and evaluating central aspects of ex-ante policy analysis, urban transportation planning and governmental decision making. This case examines the way different municipal actors frame and define the underlying problem depending on their perspectives.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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